Indiana Quality Plus Beef

Why does this program exist? Who should be involved?

Joyce A. Meyer
Consumer Spokesperson

" The IQ+BEEF program is very important to the consumer. The consumer today wants a consistently tender and a consistently high quality beef product. This IQ+BEEF program is going to guarantee the consumer that the producers have the knowledge they need to produce that tender consistently high quality beef product."

Norman Voyles, Jr.
IQ+BEEF Certified Producer

" As a producer of a product that is eventually going to reach the consumer's plate, I am concerned about the safety of that product. I want that product to be as safe and as enjoyable for that consumer as possible."

Created in QuickTime. If you are unable to view it you may need to upgrade your software. Use the QuickTime button to download QuickTime.

Goal: To provide healthy, safe, wholesome, high-quality beef and beef products that meet the needs of the consumer through a collaborative effort encompassing all aspects of production from conception to consumption.